What To Do When You’re Hit By The Google Penguin Update

From time to time, rants, grumbles and sighs influence the entire online industry. This seems to be the case when Google is on a proactive state, implementing updates here and there. And this common scenario, as expected, became very alive when Google released its Google Penguin update on April 24 this year and impacted over 3% of all English queries.

So what’s the talk about? It is clearly about the perceived biased of Google. Many entrepreneurs are furious at the Silicon Valley monolith for two reasons: one, Google continues to issue or roll out updates without sufficient update. Two, its Penguin update significantly hurt the performance of some good web sites while other bad websites are still out there, roaming freely without getting penalised.

But is Google to be blamed for all these inconsistencies and fluctuations? Is Google responsible for these lost website rankings? Not really. If you have been a victim of the update, then it’s not helpful if you keep on blaming the unexpected roll out of Penguin. Why? Because the issues you faced today would have lashed at you anyway, at some point. And the one thing you have to do is deal with the errors that plagued your web site.

So where do you begin? Start off by determining the pitfalls of your campaign. Assess your goals. Were you in a hurry to get to the top? Did you settle for anything gray hat or black hat? Because if you did, you need to rewire your approach to fit Google’s strict guidelines. The valuable lesson brought about by Penguin is to always keep your website in great shape.

Seek the help of an SEO and web development company Singapore and you sure can find the answers that you demand. Search engine optimization doesn’t have to be extremely difficult. Lessen the burdens of ranking at the top of Google with professional help. With a remarkable website design, an articulate SEO strategy, and a highly skilled SEO consultant, you’ll be fine.

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